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Harnessing the power of ‘word of mouth’ marketing
tca: travel promotions offer a complete production service from the initial concept through to format development, location shoots, post production, duplication, packaging and distribution.
real people: inspired by the popularity of the ‘reality TV’ genre, we encourage the use of travel agents and/or consumers to participate in location shoots. There is no more powerful endorsement of a product than recommendation based on first hand experience. We film the participants on location and let them react and comment in their own way and in their own words.
real places: new location shoots provide fresh, up to date and product specific footage. Taking advantage of the latest broadcast quality, digital technology, filming equipment is kept to a minimum. Not only does this have practical advantages, but gives the flexibility needed to create an unstaged and realistic presentation.
real impact: the end product is an innovative, entertaining and, above all, informative presentation designed to radically improve product knowledge and awareness.
The concept has proven to be highly effective both for product training and consumer promotion.
Presentations can be delivered on DVD, CD Rom or online.
Watch some samples: Click to view short video clips from a selection of recent programmes.
From the Austravel New Zealand and Fiji DVD:
Introduction
Air New Zealand sequence
From Thailand, ‘The Ultimate Guide’ DVD:
Thailand In brief
Trang sequence
Spa Holidays sequence
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Destination information at your fingertips
Produced for travel industry sales personnel, TravelFax is an indispensable, desk-top reference guide to a destination or product. Designed to be kept close at hand for quick and easy reference, tabbed sections provide the user with a one stop information source.
Clear, concise copy cuts out the brochure waffle with the focus on facts and essential information.
In addition there are colourful images, web site references, product hints & tips plus tour operator and hotel listings. Regular updates to users keeps the information fresh and accurate and the ring binder format allows for new sections and supplements to be added at any point.
TravelFax titles available include Malaysia, The Caribbean and Mauritius
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The key to successful media promotions is an understanding of market tre nds and knowing who to speak to and when. With over 40 years combined industry experience and an unrivalled network of travel industry contacts, tca:travel promotions have established their reputation in this field.
Leading magazine producers, H.Bauer Publishing have been a client for over 14 years and rely exclusively on tca:travel promotions to supply their travel  competitions for top selling women’s weekly title Take A Break and sister travel publication Win & Go.
On their behalf, we provide a complete service from sourcing potential partners, negotiating promotion details and supplying copy.
Please click here to see full two page A4 magazine layout and click here to see a competition layout . |
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