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Client: Austravel
Brief: To produce an informative and entertaining video guide that can be used by clients as a dynamic trip planner.
Target Audience: Austravel customers
The DVD provides a comprehensive video guide to both New Zealand and Fji broken down into easy-to-watch 3-6 minute sequences by region. Using animated maps and an interactive menu the viewer can create their own tailormade tour.
The video follows four travel professionals on location although the main focus of the programme is the local people. Through a series of conversation soundbites the viewer gets a real sense of both the people and the place.
Lisa Fitzell, Austravel Product Director comments:
“Cathy and the crew were excellent to work with throughout this project. On location, all the crew had an extremely strong work ethic and went the extra mile in terms of looking for the best footage. On return to the UK, the communication was first class, all deadlines where met, the attention to detail during the editing process was second to none and the end product exceeded our expectations. I would not hesitate to recommend TCA Travel Promotions; we are already looking at our next project!"
View clips from this DVD
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Client: Tourism Authority of Thailand
Brief: To produce an informative, entertaining and comprehensive DVD guide highlighting all regions, the diversity and the quality of the products available.
Target audience: UK Travel Agents
The DVD merges footage collated on two separate location shoots (the second post the Dec 04 Tsumani). In each case, the video follows a group of selected travel agents on location in Thailand. Each group followed a separate itinerary and were shadowed throughout by a professional camera crew. The travel agent’s input is unscripted and spontaneous capturing their genuine enthusiasm for the destination.
The end product is a 45 minute video tour which brings to life Thailand’s main tourist regions as well as highlighting special interest products such as Golf, Diving and Spa Holidays.
Richard Hume, Marketing Manager for the Tourism Authority of Thailand comments:
“Tourism Authority of Thailand has been working with TCA for a number of years now and we have always been impressed with their unique combination of professionalism, efficiency and flexibility. The videos and DVDs that TCA have produced for us have provided us with a powerful training tool which has been extremely well received and superbly produced. We have found no other company able to match their levels of quality, cost-effectiveness and expertise and the team are always a pleasure to deal with. In my mind they cannot be recommended highly enough"
View clips from this DVD
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 Client: Tourism Malaysia
Brief: to produce a destination guide to Malaysia and to use the product as the starting point for the development of a ‘Malaysia Specialist’ programme.
Target audience: 1000 travel agents
‘We appreciate that travel agents have little time for research and feel it is unrealistic to expect them to do out of hours training. TravelFax puts all the information they need to sell Malaysia with confidence at their fingertips’ Claire Morrow, Trade Marketing Manager, Tourism Malaysia.
As well as detailed destination information and reference sections, the Malaysia TravelFax includes a CD Rom based training session. Having completed this initial training, agents are then invited to report their bookings and promotional activity to the TravelFax database team. Their bookings, promotions and even travel to Malaysia earn points, which in turn lead to individual benefits and rewards. The higher the number of points accumulated, the greater the benefits culminating in the opportunity to be nominated as a Malaysia Specialist. Trips to Malaysia, customer referrals, spot prizes and invitations to Tourism Malaysia functions are just a few of the benefits of supporting the scheme.
What the agents say:
Peggy Silvestri, Island International Travel
“Travelfax is proving very useful, It sits on my desk for staff and clients alike to browse through. It gives much more information than the brochures and is a wonderful insight into Malaysia”
Jaime Graves, Lets Go Travel
“The Travelfax is such a fantastic tool, very professional – other countries should follow Malaysia’s lead. Ideal for agents training!”
Nathalie Weller – THG Holidays
“Absolutely brilliant! Even though I have been to Malaysia several times it covered areas I haven’t visited and is informative and compact”
Mark Walker – Ian Dickson Travel
“First class! Can be used as selling and training tool. The best I have seen”
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